Sports Events: Participant’s Preparation & Budgeting - 2024 Jakpat Survey Report

Sports Events: Participant’s Preparation & Budgeting

by on May 10, 2024

There are lots of ways to have fun with sports. Being active can make you healthier, less stressed, and better at sleeping and enduring activities. In this report, Jakpat will describe participant’s preparation and budgeting in joining sports events. These results are based on a survey conducted 16th-23rd of January 2024. Key research points: To […]

Consumer Views on Influencers' Endorsement

Consumer Views on Influencers’ Endorsement

by on April 26, 2024

The increase in shopping enthusiasm during Ramadan 2024 is utilized by businesses to intensify promotions, one of which is by using influencer services. Meanwhile, influencers who have businesses are also becoming more diligent in promoting their businesses. Jakpat and Jangkara conducted collaborative research to see the effect of promotion of products/services carried out by influencers, […]


Exploring Indonesian Behavior on Valentine’s Day

by on April 26, 2024

The Indonesian society has its unique behaviors when it comes to celebrating Valentine’s Day. Differences in gender, generation, and socioeconomic status (SES) also create interesting patterns. Jakpat conducted a survey involving 807 respondents and found that Valentine’s Day is often associated with a gift exchange. Preferences and reasons behind gift selection can provide valuable insights […]

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Indonesia Consumer on Coffee

by on April 5, 2024

Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation. In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across […]

Consumer Behavior Following Boycott Issue 1

Consumer Behavior Following Boycott Issue

by on March 18, 2024

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel. In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories […]

Understanding Gen Z

Understanding Gen Z: Preference in the Workplace

by on March 15, 2024

Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) […]


Indonesia Consumer Trend on Beauty Industry 2024

by on March 15, 2024

Beauty products are on the rise, offering a variety of makeup and skincare options. Right now, local skincare brands are becoming popular and catching the eye of skincare users. Jakpat participated in “THE RISING 2024 INDONESIA” event by MeasureCommerce Trendier on Friday, March 8th, 2024. We exclusively presented Indonesian consumer trends in the beauty industry […]

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Welcoming 2024 Ramadan & Eid

by on February 29, 2024

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year. Jakpat surveyed […]

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Enjoying Sports Events: The Audience & The Participant

by on February 12, 2024

There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. In this report, Jakpat will describe the way people enjoy sports events, as audience and/or participants. These results are based on a […]

Memilih Kandidat Politik & Bersosial Media

Memilih Kandidat Politik & Bersosial Media

by on February 1, 2024

Menjelang pemilu 2024, masyarakat Indonesia menjumpai berbagai konten politik yang tersebar di media sosial. Konten-konten tersebut dapat menjadi referensi untuk menilai program para kandidat politik, dan membantu masyarakat dalam menentukan pilihan pada saat pemilu nanti. Melalui report ini, Jakpat melakukan riset untuk mengetahui pandangan responden terhadap kampanye politik yang tengah berlangsung. Riset ini melibatkan 1099 responden, dan […]